Our Mission
We want to put the customer back at the center of every technology decision.
We’re a small team who believe companies shouldn’t have to navigate through quota-driven sales reps to have a successful technology Go-Live.
We stay vendor-neutral so we can focus on what matters most, building the right experience for your customers and for your team.
With us, every technology decision becomes easier, safer, and aligned with your long-term Technology Strategy.
A Letter from the Founder
Hi - and thanks for taking the time to learn a little about us.
I’ve watched firsthand how private equity reshaped the tech industry, and the sales profession along with it. The system started rewarding deals signed over actually solving problems.
Most vendors are pushed by goals set by investors they’ll never meet. We don’t answer to them. We answer to you.
Our job is to strip away the spin and give you clarity on your tech projects. Whether thats clarity on contract terms or advice on a technology fit - We built this company to give business leaders the truth, not a quota-driven pitch.
If you’ve chosen to work with us - Thank You!
Your trust is what makes this journey possible.
— Derek Fernholz
Founder, Tradewinds Consulting
Opening a Tech Project this Year?
Our team can help you make the best technology buying decisions possible with No Out-of-Pocket Cost to you.